Elastic rules: On the Plastic Waste Management (Amendment) Rules, 2026. 

India needs proper reckoning of plastic collection and reuse targets. 

The latest iterations of India’s plastic waste management rules, announced on March 31, suggest that the government has hit a wall in its attempts to curb plastic waste collection and recycling. The Plastic Waste Management Rules, first introduced in 2016, have been amended periodically, reflecting a policy framework in constant evolution. The intent is to make companies that produce and use plastics invest in recycling plastic so that, ultimately, less plastic is wasted and dumped in landfills, rivers, oceans, and public spaces. The paradox is that the same qualities that have made plastic ubiquitous — adaptable to a near infinite range of consumer goods, easy to produce, accessible to the richest and the poorest, and flexible in a way that metal can never be — also make it near impossible to incentivise collection and reuse. This is why the Rules were necessary.

Since 2022, when the Extended Producer Responsibility (EPR) regime came into force, producers, importers and brand owners — makers and users of plastic packaging and raw materials — were required to collect and process plastic waste equivalent to 35% of the plastic they introduced into the market in 2021-22, increasing to 70% in 2022-23 and 100% by 2024-25. The amendments of 2026 bring in new mandates. This time, companies must ensure that recycled content makes up a minimum (and increasing) percentage of their plastic packaging annually. For instance, producers, importers and brand owners must ensure that rigid plastic packaging (Category I) contains at least 30% recycled material, rising to 60% by 2028-29. There are also similar ‘reuse’ obligations. But, strangely, companies that fail to meet their targets in 2025-26, the gazette notification says, may carry forward the shortfall for up to three years, provided they make up at least a third of the deficit annually. In effect this means that the 2025-26 target can be met in 2028-29. Also, at present, there is no evidence or even a claim by the government that all companies are collecting 100% of their obligations. By the government’s own responses to Parliament it hovers from 50%-60%, and yet there are no targets set for 2025 and beyond. This seems to suggest that the government has given up on pushing companies to collect or recycle plastic, or has shifted focus to having them use recycled plastic irrespective of how it is sourced. There are provisions on using ‘trading certificates’ that suggest the logic is to let market economics decide on what is an environmental problem. Without a proper reckoning of collection and recycling targets, the new targets on reuse, which are already elastic, risk being ignored, thus undermining the intent of the EPR regime.